“Deepak Chopra Lends Name to Squamish Addiction Centre” (Canada):
As the saying goes, for those who like that sort of thing – and can afford it - that’s the sort of thing they’d like. According to the article the cost of 4-6 weeks stay is $18-26,000. One of the principals of the Centre is quoted as saying, “If we position this program authentically, we will not attract those people who are looking for a quick fix and substitute methadone for heroin." Clearly, it is easier to speak of “authentic positioning” (whatever that might mean or imply) than of price, affordability and evidence of efficacy. Incidentally, the title is a tiny bit misleading in its reference to "lend its name"; rather, "Chopra Centre is licensing its brand and curriculum to Paradise Valley in return for a percentage of revenues generated."
Full article, attributed to CanWest News Service, Jan. 9 click here