MAJOR OFFENSIVE AGAINST AIDS STIGMA - APPLICABLE TO ADDICITON AND ADDICITON TREATMENT AS WELL

Financial Times 20 June: "Marketing forces unite to fight stigma of Aids." The media initiative was launched by Kofi Annan in 2004 and now involves 130 companies in 69 countries. So . . . why not apply the same approach to addiction, harm reduction and "substitution" treatment? God knows stigma pervades that field as well.